Breaking Bad’s Walter White is returning to the small-screen.
On Wednesday, actor Bryan Cranston shared a sneak peek at his upcoming commercial for Frito-Lay’s PopCorners. The post showed the Emmy-winner standing against a desert backdrop, while donning his iconic Heisenberg black hat and holding a bag of the salty popcorn snack.
The brand teased the ad late last month, when it shared a dimly lit photo of Cranston’s silhouette, which placed all the attention on the bright blue packaging of the White Cheddar flavor. Many Instagram users immediately noted the bag’s color and its connection to the Breaking Bad series.
“I see where all the money from the blue stuff went 🙌🏼 #smart,” wrote Breaking Bad costar Luis Moncada.
The ad will premiere during Super Bowl LVII, and mark PopCorner’s first Super Bowl spot, per the Hollywood Reporter. The game will go down Feb. 12 at State Farm Stadium in Glendale, Arizona and feature a halftime show performance by Rihanna.
You can get a glimpse at the commercial below.
Cranston starred in Breaking Bad throughout its five season run, playing the chemistry teacher-turned-meth cook Walter White. The role earned Cranston multiple accolades, including six Emmys, a couple of Golden Globes, and some SAG Awards. He reprised the character in 2019’s El Camino: A Breaking Bad Movie, as well as two episodes of the Breaking Bad spinoff Better Call Saul.