Jimmy Kimmel Tricks People Into Believing Their Old Phone Is Actually the New iPhone 7

The thirst for the fresh iPhone 7 has hit unprecedented levels. In addition to the usual tweaks and upgrades we've all come to expect from every Apple release, the new phone will also be offered in a sleek Jet Black finish to complete one's black-on-black ensemble. But just as we can always rely on Apple to step up their design game, we can also rely on Jimmy Kimmel to get some jokes off at iPhone enthusiasts' expense.

"It's not coming out until September 16th, but most people don't know that," Kimmel told his audience Thursday of the iPhone 7's release strategy. "Most people hear about the announcement and they assume they can just get it right away." To take comedic advantage of this, Kimmel sent his prank team to the streets of Los Angeles to see if people wanted to get a peek at the new iPhone. The catch? Kimmel's team took each person's old iPhone, cleaned it off, put it in a sleek new case, and then presented it to them as the iPhone 7.