Pop Culture

AT&T Is Finally Bringing Back Unlimited Data Plans (But There's a Catch)

It's been a long five years.

Image via Pixabay

You've never really lived if you haven't been fortunate enough to experience the majestic glory of a truly unlimited data plan, which is exactly why so many major communications companies are generally not a fan of the plan's existence. However, for the uninitiated, AT&T is giving you another chance to enjoy some guilt-free data by finally returning to the business of unlimited data plans. As fate would (always) have it, there is (of course) a catch.

AT&T will now offer unlimited data plans for smartphoners who also sign their life away to DirecTV or U-verse, the Verge reports. For a single smartphone, the new plan runs about $100 a month for unlimited action. Additional phones can be added for $40 per month each, with the fourth line qualifying customers for a credit that essentially renders it a freebie.

DirecTV was purchased by AT&T for the low, low price of $48.5 billion in 2015, according to Mashable. For those not interested in whatever a DirecTV is, the future of unlimited data doesn't look quite as promising. The new plans, for those who do in fact understand what a DirecTV is, are set to launch later this week.

Related Stories

Dru Ashe5031 days ago
Not Available Lead
Pop Culture

AT&T to Reimburse Customers for Unlawful Billing

AT&T has agreed to pay over $100 million to refund customers for "unlawful billing."

Doug Sibor4331 days ago
Not Available Lead
Pop Culture

AT&T CEO Regrets Giving iPhone Users Unlimited Data

He also believes iMessage is ruining their revenue.

Damien Scott5217 days ago

Stay ahead on Exclusives

Download the Complex App