UPDATED April 18, 7:15 p.m. ET: Michael Rubin shared good news that the #ALLINCHALLENGE raised over $10 million. You can read his tweets below.

See original story from 04/16/2020 below.

Thanks to a challenge initiated by Fanatics executive chairman and Philadelphia 76ers partner Michael Rubin, Meek Mill and others have joined in with some unique money-generating moves as part of a united effort to pump money into COVID-19 relief. 

As Rubin explained on IG earlier this week, the #ALLINCHALLENGE is built on the goal of "uniting the sports, business, and entertainment communities to start the largest digital fundraising movement ever." The aim is to achieve this by raising "tens of millions of dollars or more" to help those most affected by the novel coronavirus.

The set-up is, quite simply, participants post a video accepting the challenge after being tagged. In that video, the public figure is asked to explain their inspiration for getting involved and detail what their donation is. As Rubin advised, however, contributions can't just be some "run-of-the-mill" experience.

"You need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience," he said.

Rubin is offering a Super Bowl experience for you and 20 friends, a $100,000 Fanatics gift card, as well as tickets to the NBA Finals, Stanley Cup Final, World Series, and more. His commendable awareness campaign has already seen several top-tier participants including Drake, Meek, Kevin Hart, Magic Johnson, Leonardo DiCaprio, Robert De Niro, Martin Scorsese, Justin Bieber, Quavo, Casanova, The Chainsmokers, Tony Hawk, Will Ferrell, and more.

"COVID-19 has impacted our lives in such an unprecedented way, but through it all, I've been encouraged by our country's relentless desire to help others, especially around the ever-growing number of families now struggling to find food," Rubin said in a press release on Tuesday. "That spirit was the inspiration behind wanting to start the ALL-IN Challenge and bring together the sports, business, and entertainment communities to create the largest digital fundraising movement ever to feed those in need. It takes unity and strength in numbers to save lives and ensure that our most vulnerable populations have consistent access to healthy meals. I'm overwhelmed by the incredible response by so many of the world's most influential figures who are all rallying together to support this critical and timely issue."

The All In site is now live and already features a variety of experiences for which fans can throw in a donation, with greater donations meaning a greater chance at securing the ultimate prize. Yo Gotti, Mark Cuban, Todd Gurley, and Ryan Seacrest are among those with listed bidding-based fundraisers or lottery-style experience rafflings.

Beneficiaries include Meals on Wheels, No Kid Hungry, America’s Food Fund, Feeding America, and World Central Kitchen. For more info on how to get involved, click here.