Andy King, a man who has worked himself into the pop culture vernacular as the "Fyre Fest blowjob guy" for his willingness to take one for the team, has extended his 15 minutes of fame by partnering with Evian for the release of a special edition bottle that is "so good you'd do anything for it."
Note that your tap won't make you work nearly as hard, but hey, you do you.
The new ad is not the first to capitalize on King's admission, following in the footsteps of Ryan Reynolds' Aviation Gin company doing something similar last summer. Furthermore the newest ad's timing is not coincidental, as this briefly available bottle is coming out a year to the day that Andy made clear just how loyal he is.
For those with short memories, King was made into a meme after he stated that he was prepared to try and salvage the doomed festival by blowing a customs official, on behalf of Fyre founder Billy McFarland, in order to rectify a water shortage situation.
"I said, 'Billy, what?' And he said, 'Andy, if you will go down and suck Cunningham's dick—who's the head of customs—and get him to clear all of the containers with water, you will save this festival," King recalled in the documentary. "And I literally drove home, took a shower...drank some mouthwash. I'm like, 'Oh my gosh...I'm really'—and I got into my car to drive across the island to take one for the team and I got to his office fully prepared to suck his dick."
Turns out it wasn't necessary. But, still, not a bad line for the resume.
The brands have caught on, that's for sure, and King is now being utilized to hock water. Check out his sponsored post that's getting the company so much coverage this Friday afternoon:
"On the one year anniversary of my doc debut, @evianwater is releasing a special bottle with a new slogan..." King wrote, "all in honor of my infamous team spirit."
In order to actually get one you have to follow him on Instagram and tag a friend in the comments. There are 10 bottles in total and nearly 2,000 comments by now (which has no doubt risen since). This won't be easy, but there's no harm in trying.
Best of luck.