I never thought Blockbuster Video would go away. When I was younger, my greatest joy was scanning those aisles, picking out movies based on not much more than the covers, and who was in them. Why else would I have checked out The Cat’s Meow or Clockstoppers, two films starring Kirsten Dunst and Jesse Bradford, respectively, the leads of Bring It On? I wanted to see more of them, in just about anything. It’s been more than a minute since Blockbuster went the way of the obsolete, and the culture of movie-watching has drastically shifted this century. I’m no longer blindly picking out movies based on the cast—I’ve become more discerning about the filmmaker, the reception, the plot. But for different reasons—superhero properties getting bigger, reboots overpowering original creations, and a wealth of things to watch and how to watch them—the larger moviegoing public has also ditched its habit of seeing something based solely on the star power of the lead, due to the rising priority of characters in cinematic universes over actors. Is the concept of the movie star becoming archaic, too?

Perhaps it’s no surprise that in an era in which personal branding is prioritized over individuality, the movie star no longer holds as much clout in Hollywood. Instead, it’s an intellectual property that sells tickets. In a viral clip that was going around on Twitter in early November, Avengers star Anthony Mackie was seen articulating the very issue. “There are no movie stars anymore,” he said. “Anthony Mackie isn’t a movie star; The Falcon is a movie star. And that’s what’s weird. It used to be with Tom Cruise and Will Smith and Stallone and Schwarzenegger. When you went to the movies, you went to go see the Stallone movie. You went to go see the Schwarzenegger movie. Now you go see X-Men.”

He continued: “So the evolution of the superhero has meant the death of the movie star, and that’s the fear now. Because you’re now making movies for 16-year-olds and China and that’s it. You think of some of your favorite movies growing up and those movies wouldn’t get made today.”