That didn't take long. Just days after HBO unveiled its HBO Now service, Showtime has announced it'll launch its own standalone streaming service "in the not-too-distant future." CBS Chief Les Moonves broke the news this morning at the Deutsche Bank Securities 2015 Media, Internet & Telecom Conference, Deadline reports

Moonves said after initial skepticism from cable and satellite distributors, the floodgate is now open. "The content we have at Showtime is also premium, he added. "I don’t think there’s any way, shape, or form for anybody to look at [the launch of HBO Now] other than as a major positive for premium cable."

HBO Now will launch April 12 and allow subscribers to access its programming for $14.99 month.