Meek Mill Criticizes Emphasis Placed on First Week Numbers: ‘What Does That Do for the Artist?’

Meek Mill has been critical of industry practices in the past, including back in February when he went public with his issues with Atlantic.

Meek Mill is seen performing at an event
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Image via Getty/Jeff Kravitz/The Hall of Fame – Big Game Weekend Edition

Meek Mill is seen performing at an event

Meek Mill has questioned the amount of attention given to first week numbers, as well as the music industry’s competition-spurring Friday release strategy.

As anyone who’s even remotely invested in the industry news cycle can attest, multiple headlines are typically spurred each week in connection with first week sales and streaming numbers (i.e. early projections and final tallies) for new albums. This week has been no exception.

In a pair of tweets shared Wednesday night, Meek—who last year released his fifth album, Expensive Pain—criticized the focus on such numbers by arguing that “labels run that shit.” Instead, Meek said, artists should focus on their “brand and impact.” Bringing in the everything-drops-on-Friday aspect of the weekly numbers comparison, Meek questioned what kind of impact this has on those actually creating the work.

“What does that do for the artist?” he asked.

We don’t go off first week numbers ….Labels run that shit … and most of the numbers be fake … you can clearly see all the artist that’s killing shit! Focus on your brand and impact!!

— MeekMill (@MeekMill) April 14, 2022

They crashing the rap game out …. that everybody drop on Friday bs …. Wtf is that … why would you want to sell your product on the same day as the competition… for a billboard look? lol what does that do for the artist?

— MeekMill (@MeekMill) April 14, 2022

In February, Meek Mill shared a number of public comments on his situation with Atlantic Records, alleging that they were preventing him from dropping another project for nine months. Meek also accused Atlantic of having “blackballed” his Expensive Pain album.

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