G.O.O.D. Music’s SoundCloud Page Sparks ‘Cruel Winter’ Speculation

The verified profile page has fans impatiently waiting for a new offering from Kanye West's collective.

Kanye West and Pusha T

NEW YORK, NY - SEPTEMBER 11: (L-R) Kanye West and Pusha T attend the 'MNIMN' listening event at Industria Superstudio on September 11, 2013 in New York City. (Photo by Johnny Nunez/WireImage)

Kanye West and Pusha T

A verified G.O.O.D. Music SoundCloud account has recently surfaced, fueling fan anticipation about the next move for Kanye West’s collective. While Travis Scott, Big Sean and Cyhi the Prynce all dropped new projects in 2017, things have been quiet as far as a collective G.O.O.D Music effort is concerned.

Much like Twitter, Facebook or Instagram verification, SoundCloud appears to honor live registered trademarks such as the G.O.O.D. Music moniker. At worst, if an imposter is using the G.O.O.D. Music imprint for a fake profile, SoundCloud has pretty clear steps for having it removed.

Fans have enough past evidence to get somewhat excited since West does have a history of being active on the last day of the calendar year. West ended 2016 by appearing on Tyga's “Feel Me.” West similarly closed off 2014 by linking with Beatles legend Paul McCartney for “Only One,” and capped 2015 with "Facts." 

G.O.O.D. Music now having a verified SoundCloud account is a real thing - if it’s really them and not somebody else impersonating https://t.co/IRNAEkBKTM pic.twitter.com/visj4hyB9z
Cruel Winter or Everybody Wins or both?? pic.twitter.com/Y2Dfc0LInB
It's either Cudi x Kanye or Cruel Winter.

If it's neither of those two someone at Good Music catchin this fade pic.twitter.com/V5m4pSKrAw

Some fans have speculated that the SoundCloud profile is a glimmer of hope for the Cruel Winter project that has been teased (and denied) by various G.O.O.D. Music members and affiliates. Cruel Winter has been getting teased in some fashion since 2012.

Latest in Music