Directed by Sara Lacombe, the striking visual finds the artists posing atop a range rover, dancing on a pole, twerking under water, and more. The racy imagery pairs well with the uptempo track, which appeared on Doechii’s she / her / black bitch EP.
“I created ‘Persuasive’ to uplift people and bring communities together, so having SZA jump on the song was a perfect fit because I’ve always connected with others over her music,” Doechii said in a press release announcing the video. “Knowing that SZA is with TDE was what originally got me most excited about being on this label, so now that we have a song together it’s a full-circle moment. She really ATE! This collaboration is everything I always imagined it to be.”
Check out the video above.
See the original story below.
The Tampa-born rapper joined forces with label-mate SZA on the official remix of “Persuasive,” her first single release under the TDE banner. Doechii teased the updated version on Twitter this week, confirming it would arrive on Friday.
The original “Persuasive” version arrived back in March, around the time Doechii announced she had inked a deal with the hip-hop imprint, which is home to stars like Jay Rock, Ab-Soul, ScHoolboy Q, Reason, and Isaiah Rashad. She linked up with the latter artist on last year’s track “Wat U Sed,” and also served as the opening act on SZA’s 2021 Good Days Tour.
“I’m excited to run with Top Dawg – to work, to have a home for my overflowing ideas,” Doechii told Complex about her TDE deal. “I want to create a new vision, a new lane, and so much music. Everyone is invited to the Doechii dominance.”
You can stream the “Persuasive” on all major platforms.
Fans can also catch Doechii at AFROPUNK Brooklyn 2022 later this summer. The event will take place Sept. 10-11 in Commodore Barry Park in Brooklyn, and will include headline performances by The Roots and Burna Boy, as well as appearances by Lucky Daye, Freddie Gibbs, Tierra Whack, Earl Sweatshirt, and more.