Flatbush Zombies producer and rapper Erick the Architect recently dropped his debut solo project Future Proof, and now he's dropped the melancholy video for "Die 4 U."
Featuring Erick in a lowly lit home with lots of soft blues and reddish hues, the Kanya Iwana-directed video captures a sense of life in flux. Following a couple as they appear at odds together, the video brings the downtrodden lyrics of the track itself to life. "Die 4 U" is also an interesting showcase of what Erick can do as a solo artist, going for a somewhat different approach than we're used to hearing from him.
"I’ve dealt with toxic relationships before—it’s funny how dealing with someone who is bad for you makes you re-evaluate yourself," Erick told Complex of the new track. "This song talks a bit about that internal struggle, searching for that validation and overcoming it all."
Watch the video for "Die 4 U" above.
Related Stories
Listen to Nyck Caution's New Single "Famiglia" feat. Meechy Darko
"Famiglia" is set to appear on Nyck Caution's new EP, 'Open Flame,' a five-song project that will drop a the end of the month on Pre Era records.
Beast Coast Share Video for "Distance"
Back in May, Pro Era, Flatbush Zombies, and the Underachievers came together for their debut project as Beast Coast.
