Rich the Kid has had some big hits: 2017’s “New Freezer” went double platinum and 2018’s “Plug Walk” went triple plat. He didn’t have as much luck with his recent album The World is Yours 2.

Now, HipHop-N-More reports that the rapper has left his former label Interscope Records for Republic Records; while his team has changed, he still remains under the UMG umbrella.

To celebrate his deal, Rich released the new song “That’s Tuff” featuring Quavo. Listen to it below or on Apple Music.


This year, Rich’s Rich Forever label also dropped the compilation Rich Forever 4, featuring a number of appearances from the roster. Famous Dex, 83 Babies, Jay Critch, Yung Bino, and Airi all appear to show off their talents, while Tg3 Thr33 and ASAP Ferg also drop by.

The video for the song, which is set in a boxing gym, is out now. You can watch it above.