UPDATED 07/11/19 5:10 p.m. ET: After various teases, Drake officially announced the launch of his cannabis brand More Life Growth Company on Thursday. According to an official press release, it will be “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.”
The brand is a collab with Toronto-based Canopy Growth Corporation, which Drake called a "world-class company" in a statement. “The idea of being able to build something special in an industry that is ever growing has been inspiring," he added. "More Life and More Blessing.”
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Drake has something up his sleeve.
On Tuesday, the rapper's team headed to downtown Toronto to promote a mysterious business venture called "More Life Growth Co." The crew spent the day delivering flower bouquets wrapped in More Life-branded paper—a nod to Drake's 2017 mixtape. The gifts were also sent to various Toronto media outlets without explanation; however sources told Pitchfork that details were coming soon.
On Tuesday night, Drake fueled anticipation by posting an Instagram video that teased the More Life Growth Co. The clip showed a biodome surrounded by trees. Drake also tagged the company's private Instagram account that simply read "Coming soon."
Though Drake has yet to confirm the nature of the business, the U.S. and Canadian trademark databases have seemingly provided the answer. According to filings October filings, More Life Growth Company will sell cannabis products and accessories, herbal teas, dried plants, rolling papers, oral vaporizers for smoking, pipes, as well as apparel and footwear.
All signs point to a weed business. It make sense, too, as the Great White North spent billions of dollars on marijuana since it was legalized in the country back in 2018.
Sta tuned as more information about More Life Growth Co. becomes available.