DMX fans—specifically black women—are taking part in the #dmxchallenge, using the rapper’s song from 2000, “What These Bitches Want” to show off their various hairstyles.
In the song, DMX rattles off a list of women he’s met or dated:
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For the challenge, the women piece together photos and clips of themselves in various hairstyles, switching the images to the song’s lyrics to suggest that they're a different person with every hairstyle.
Check out a few of the best videos below.