Jaden continues to infuse philanthropy into his brand. He took to Instagram this weekend to introduce his I Love You restaurant. According to his caption, the purpose of this pop-up food truck is to give "people what they deserve" by offering the homeless free vegan meals.

Jaden set up shop in Los Angeles' Skid Row district, which has a high population of homeless residents. The ERYS rapper accompanied this post with a clip showing a long line of "customers" waiting to be fed.

This isn't the first time Jaden has flexed his charitable spirit. Earlier this year, the rapper announced that he will help Flint's water crisis by using some of the profits generated by his JUST Water company to install filtration systems around the city in order to purify the contanimated water. He also advised his followers to "keep a look out" for his I Love You food trucks "because this is the first of many."