Beyoncé Launches Viral #BeforeILetGoChallenge and Reposts Her Faves on Instagram
The challenge asks fans to choreograph a routine to the cover Beyoncé included on her live album, “Before I Let Go.”
It’s a good time to be a Beyoncé fan.
In addition to her new Homecoming doc/concert film on Netflix and surprise live album, Queen Bey has also launched the #BeforeILetGoChallenge for her first-ever Instagram Story, where she shared dozens of clips from fans flaunting their best moves. The Grammy-winner revealed the challenge on Monday night, encouraging fans to submit their own dance videos and use the hashtag.
The challenge asks fans to choreograph a routine to the cover Beyoncé included on her live album, “Before I Let Go.” While the whole album consisted of songs from her Coachella 2018 performance, the cover was a new track, which samples Maze’s 1981 hit “Before I Let Go” and an interpolation of Cameo’s 1986 hit “Candy.”
Bey’s version includes new lyrics which reference her Coachella set: “I pull up to Coachella (pull up)/In boots with the goose feathers/I brought the squad with me.” In 2018, Beyoncé became the first black woman to headline the festival, and that legendary set became the focus of her Netflix documentary.
Bey isn’t done though. The singer has also inked a $60 million contract with Netflix. The deal was reportedly for three exclusive specials, including the Homecoming doc. On top of that, her visual album Lemonade is now available on Apple Music and Spotify, when it was previously only streaming on TIDAL. The project dropped three years ago, on April 23, 2016.
Watch fan videos from Beyoncé’s viral #BeforeILetGoChallenge above.