Soulja Boy has dabbled into entrepreneurship before, but his latest endeavor might be one of his most out-there so far. Posting on both his Twitter and his Instagram, the rapper revealed that he had launched his own line of watches, and yes the line is called SouljaWatch. "You can text, call, camera, music," he says in the video, without really giving too much information about what the product really is.

The website now lists the product available for sale, starting at $19.99 with multiple color straps available. 

Back in 2013, he posted a video teasing his Soulja Watch, although the final product seems a lot different from the first video he shared on Instagram, which can be seen above.

In other Soulja Boy news, it's been reported that the rapper was among a number of other celebrities who unknowingly endorsed anti-semitism on a video app. Buzzfeed News reports that a group of white supremacist YouTubers have been using Cameo, which allows users to pay celebrities to record a personalized message for them, to get Soulja Boy and Andy Dick among others to record racist messages.