J. Cole surprised fans with his new album KOD on Friday, offering a thoughtful look at addiction and another twelve tracks to dig into. The first proper song on the album, "KOD," seems to be a huge hit with fans, despite the push "ATM" has received with a music video and a placement on ESPN's NBA Playoffs commercials. Turns out, as Chart Data points out, "KOD" has received so much love that it's broken a U.S. Spotify record previously held by Taylor Swift.
Last year, Taylor Swift set the record for the biggest opening day on Spotify in the U.S. with 3.8 million streams of "Look What You Made Me Do," but now J. Cole has reportedly surpassed that record by approximately half a million. Complex has reached out to Spotify for confirmation.
With a reported 4.2 million streams in the first 24 hours of release, Cole has set a huge goal to beat.
It's certainly an impressive number, but it's still not the most U.S. streams a single song has received in a day, as Drake still holds that honor with 4.3 million streams on Jan. 22 for "God's Plan."
Regardless, it'll be interesting to see if J. Cole has a shot at stealing the No. 1 spot from Drake's latest single, "Nice for What," which pushed "God's Plan" off the top spot of the Billboard Hot 100 earlier this week.