As if the name Fijimacintosh isn’t evocative enough, the 16-year-old MC has brought us the video for his song “Wintertime Nights,” a splashy visual, reminiscent of the early days of the internet.
“I want to make the world colorful,” Fiji told Complex over email. “I’m on the vapor wave aesthetic; Tumblr mixed with animation. It’s like walking through a dream but the dream is an acid trip.” He cited N*E*R*D, Kid Cudi, Travis Scott, and Neil Young as his sources for inspiration.
The video is certainly colorful, as we see the Ohio native drift between the real world and a world within cyberspace. The line between the two eventually seem to blur, perhaps as a nod to his lyric, “Too much on my conscious.”
“The world is going to a dark place but I want to make things more positive and angelic, which is why I promote the numbers 777,” Fiji added. “I see those numbers all the time and they tell me that I’m on the right path. I want to tell everyone that you can do anything you want to and still be successful.”