Partnering with Black creatives, influencers, and agencies isn’t solely a morality compass check, but it’s an opportunity to fund, support, and truly level the financial playing field for the Black community. Raymond Smith, co-founder of creative agency The Digital Footprint and creative strategy head of Ethika, predicted the future of monetizing one’s influence using sites like OnlyFans.

  

“I think that creatives can use it almost like Patreon. Labels can do marketing rollouts for album releases, people can teach digital courses, brands can do product launches and flood it with creative content,” Smith tells Complex over the phone. “If played correctly, artists and creators can monetize their talents first and they’ll still spread to the other social media channels for free anyway.” 

Smith was right on the money. Just eight days after he made his prediction, on May 12, OnlyFans announced a partnership with Justin LaBoy and Justin Combs’ Demon Time to create the first-ever monetized virtual nightclub, which launched on May 15. Started as an Instagram Live session, this X-rated show became a way for women to showcase their exotic moves and make money. 

“Shoutout to OnlyFans for doing great business and being a part of the culture,” LaBoy tweeted, after the announcement. However, a month later Laboy switched gears and decided to take the ownership route with Demon Time. He launched Demontime.TV with the tagline “the world’s most popular virtual nightclub.”

“Instagram shut me down; OnlyFans couldn’t keep up; So I locked IN! With the (demon emoji) community on my mind, I became the CEO of my own tech company to make sure I could create what the ppl wanted. 100% BLACK OWNED,” Laboy took to his Twitter

Strip club!
Image via Rick Hall

Despite Laboy taking his talents and Demon Time elsewhere, this proves one thing: the magnitude and value of Black creativity. 

Lots of other Black adult content creators are following the money when it comes to partnerships. Long Island-based YouTuber, exotic dancer, Tiffany B. tells Complex that she started her OnlyFans page in May 2020, after a recommendation from another fellow exotic dancer, as a way to earn extra income. 

Originally against the idea, she decided to capitalize on her large social media following and post what she isn’t allowed to post on YouTube on her OnlyFans page. Tiffany B. went from 108 in June to currently having 505 OnlyFans subscribers.

“It’s an extra source of income. If you have a following already and you work in the adult life, why not make more money off of it, too,” says the 24-year-old whose OnlyFans’ subscription rates are $14.99 per month. In addition to her OnlyFans income, Tiffany B. receives income from Google ads thanks to her 162,000 YouTube subscribers and has sponsorships with lingerie brands like Je T’Adore Lingerie