It's been 125 years since Hershey's gave its chocolate bars a redesign, and now the Pennsylvania-based company has unveiled the first alternate take on its classic milk chocolate bar. Instead of completely reinventing the wheel when it comes to the design, it simply incorporates emojis to help encourage sharing.
Featuring 25 different emojis, including the poop emoji, the new design is set to debut this summer. The company relied on both children and adults to help pick out the emojis they eventually settled on.
"In today’s text savvy world, many conversations start (and end) with an emoji," Hershey's Senior Brand Manager kriston Ohm told People. "We worked directly with people using emojis the most—parents and kid—to determine which ones made it onto our iconic chocolate bar. It turned out that both generations favored the same 25 emojis. We choose to feature each one of these popular emojis and change our iconic pips for the first time in 125 years."
As AdAge notes, not every bar will feature the same emojis, so those looking to gift their friends with poop-branded chocolate will have to go through at least a few bars first.