Underwear

The focus of the campaign is the new Perfectly Fit Custom Lift Bra design.

The Tyshawn Jones-led brand is offering something far more energetic than the usual underwear campaign fare.

The two-piece drop includes the 'Kitty Panty' and 'Kitty Short.'

The New York Giants quarterback headlines the brand's adventurous new campaign.

Cole joked to the crowd that a bra toss hasn't happened at one of his shows "in a long motherf*ckin' time."

Some speculated that a microphone pack or harness resembled a thong in a recent video of ASAP Rocky performing live.

"These are the pieces I find myself reaching for again and again," Bieber said of leading the new campaign.

To coincide with the release of her brand's new underwear, the rapper shared images depicting a man wearing the thongs, too.

The global pop superstar is debuting a limited edition capsule collection that fuses motorcycle-inspired styling with classic silhouettes and streetwear staples.

In the viral video, which she posted last November, she says she learned the hack from her flight attendant friend.

Justin Bieber delivered an iconic moment at the 2026 Grammys by performing “Yukon” wearing only boxers and socks while playing an electric guitar.

Sydney Sweeney strung up bras on the iconic sign to promote her new lingerie line.

The actress explained what she meant after making headlines for supposedly only bringing two pairs of underwear when she travels.

The Puerto Rican stripped down to his briefs and the internet can't handle it.

Hugo Boss announced a multi-year partnership with the soccer legend last year.

"I’m wearing the same SKIMS briefs in the game as I’m wearing when I’m playing Xbox on my couch at home," the Cavaliers player tells Complex.

"We will be back tomorrow with more," Sonders teased.

Chavarria's first luxury line of underwear features queer fetish aesthetics including "sweat, urine, and abrasions."