Recording Academy Slammed for Calling Virgil Abloh ‘Hip Hop Fashion Designer’ During In Memoriam Grammys Segment

The Recording Academy has come under criticism for labeling the late Virgil Abloh as a “hip-hop fashion designer” in the ceremony’s In Memoriam segment.

Virgil Abloh in the 64th Annual Grammy Awards' In Memoriam segment
CBS/The CW

Image via CBS/The CW

Virgil Abloh in the 64th Annual Grammy Awards' In Memoriam segment

The Recording Academy faced criticism for labeling the late Virgil Abloh as a “hip-hop fashion designer” during the ceremony’s “In Memoriam” segment on Sunday.

Abloh, who founded his own fashion label Off-White and served as artistic director of Louis Vuitton’s menswear, died in November last year following a private battle with cancer. While he had a big presence in the world of hip-hop, especially when it came to his work with Kanye West, people still took issue with him being described as a “hip-hop fashion designer.”

“Virgil Abloh, Hip Hop Fashion Designer” #Grammys pic.twitter.com/33ggWUFIcn

— philip lewis (@Phil_Lewis_) April 4, 2022

Many people were quick to point out the multi-hyphenate’s long list of achievements. Not only did he work for multiple luxury fashion brands, but he also worked with huge mainstream brands like Nike and IKEA. 

Abloh also received a Master of Architecture degree at the Illinois Institute of Technology before even stepping into the fashion world. On top of that, the ceremony neglected to highlight that he was nominated for a Grammy Award for Best Recording Package for his work on Jay-Z and Ye’s Watch the Throne.

Other people suggested the label was given to him because he’s a Black man. As the Cut pointed out, his work reached beyond the world of hip-hop, as evidenced by BTS sporting some of his last designs for Louis Vuitton at the ceremony.

Check out what people online had to say about the moment below.

Calling Virgil Abloh a “Hip-Hop Fashion Designer” is insanely disrespectful and blindly ignorant… do better pic.twitter.com/zHXLhZB6vv

— Craig (@DebatingHipHop_) April 4, 2022

The way that everyone is collectively so angry about “Virgil Abloh, hip hop fashion designer” like HOW did that even get approved by multiple people????

— LOUIS (@LouisPisano) April 4, 2022

The list of accomplishments Virgil had in fashion, art, architecture, music, etc. is longer than most people at the Grammy’s combined. It’s crazy to me that they thought it was a good idea to diminish his life’s work to being a “hip-hop fashion designer”!

— Kanika Talwar (@Kanika_Talwar) April 4, 2022

 

Minimizing Virgil Abloh to a “Hip-Hop Fashion Designer” is nasty behavior. Whoever at the Grammys that’s responsible, you’re not seeing heaven.

— Ronald Isley (@yoyotrav) April 4, 2022

this is EXACTLY what the Grammys just did to Virgil Abloh

it’s like a racially-charged sneak diss or something@RecordingAcad get your shit together pic.twitter.com/IbahF0sNmE

— daniel h 🏔️ (@daniels_visions) April 4, 2022

The Grammys calling Virgil Abloh a "Hip Hop Fashion Designer"...big yikes

— Jacob Gallagher (@jacobwgallagher) April 4, 2022

The Grammys calling Virgil Abloh a “hip-hop designer” does not sit right with me. At all.

— Kea (@jacquemusx) April 4, 2022

Virgil Abloh was the damn artistic director of Louis Vuitton menswear and founded a full-on fashion house in Milan.

I get them trying to tie him to music in some way to “explain” the inclusion to clueless people. But respect is more important than catering to a clueless person https://t.co/AukjB0BXzl

— Chris Lambert (narrative expert) (@ChrisJHLambert) April 4, 2022

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