Launching Tuesday and available to shop only on Instagram, the new Summer 2022 Outdoors Collection pieces see familiar Columbia elements worked into a variety of silhouettes, all designed with a fashion-forward approach to the outdoors lifestyle at the forefront.
Also featured here are pieces leaning more into the mental health-focused identity of the Madhappy brand, i.e. the incorporation of repetition-demanding phrases such as “Find Peace in Nature” and “A Place That’s Everywhere.”
Get a closer look at select pieces below. For more info, hit this link. Following the IG-exclusive window, pieces will be made more widely available via the Madhappy site and in brick-and-mortar stores on Friday.
Madhappy’s prior collaborative projects include last November’s Curb Your Enthusiasm-inspired collection, which arrived amid the classic Larry David-starring comedy’s eleventh season on HBO. Featured in the collection were socks, mugs, hats, tees, and hoodies.
Launched in 2017, Madhappy bills itself as being “on a mission to make the world a more optimistic place” by putting energy toward all facets of the growing mental wellness space. In 2019, the brand launched its free mental health resource blog, the Local Optimist.