On June 26, 2020, Kanye West went on one of his now-infamous tweeting sprees. But this one, unlike some others, seemed to have a clear purpose. West was celebrating the #WestDayEver. He dropped a new single, unveiled a new website, and even released new Adidas Yeezys. But the #WestDayEver also marked the first day that the multi-hyphenate officially announced that he would finally be designing for his former employer, Gap, with an all new Yeezy Gap apparel line. He also announced Nigerian designer Mowalola Ogunlesi as the line’s design director.
Gap stock soared, and the team draped its Michigan Avenue outpost in Chicago, West’s home town, in a white cloth donning the Yeezy Gap logo, a to-the-point flip of Gap’s signature navy and white square logo that reads “YZY” instead.
Aside from the initial fervor of the #WestDayEver, information about Yeezy Gap has remained rather scarce aside from a few leaked shots of West’s proposed “perfect hoodie.” With the line’s debut looming, we decided to think about what we hope West is able to bring to the table with his latest venture in fashion. Here are some things that we want to see from the Yeezy Gap collection.