Every great brand has its hero piece, an item that immediately comes to mind when you think of the label. For Supreme, it’s the box logo T-shirt. For Ralph Lauren, it’s the polo shirt. Sebastian Moraga and Roe Hodgson’s budding brand No Maintenance is becoming known for its shaggy cardigan. 

The cardigan, which debuted in February 2022, has a more modern fit thanks to its boxy and cropped silhouette. Its shaggy body is constructed of an original yarn blend inspired by the Japanese textiles used to construct certain sweaters in their personal wardrobes. The idea for the vibrant design that covers it was sparked by an impromptu brainstorming session at their apartment in the middle of the night. They used Photoshop to scramble a painting by American artist Clyfford Still that they were both fans of. A small quadrant from the reinterpreted design is what made it onto the final garments. When the cardigan launched, it sold out in just three minutes. Supporters included Kendall Jenner

“We grew a lot after that. It was a big catalyst. It’s a testimony to what a strong piece can do for you,” Moraga says about the cardigan. “We wouldn’t be where we are today without that.”

But No Maintenance didn’t start as a cut and sew brand. Moraga and Hodgson initially bonded in 2019 over their passion for collecting Japanese designer clothing from brands like Undercover, Number Nine, Yohji Yamamoto, and Issey Miyake. Both operated their own their own respective businesses curating archival fashion, Moraga’s Shop Don’t Tell and Hodgson’s Lake Vienna. They eventually joining forces to start Luna in 2019, which specialized in archival womenswear from names like Céline and Jean Paul Gaultier, while also offering a line of original women’s jewelry.

Years spent accumulating thousands of designer items from the late 20th century gave Moraga and Hodgson the opportunity to examine their intricacies. It also made them delve further into the world of vintage Americana from the ‘50s and ‘60s, which many of these designers referenced. Their exploration eventually morphed into No Maintenance, which officially launched in March 2020. By January 2021, they had shifted their focus to No Maintenance full time.

The brand specialized in curations of vintage minimalist essentials, like worn-in Levi’s or perfectly patinated Russell Athletic hoodies. These products are still the bread and butter of No Maintenance’s vintage business, sold online and by appointment at their showroom in Atwater Village alongside their growing catalog of original designs. The showroom, which they took over in June 2021, has become a hot spot for travelers from around the world visiting Los Angeles and major brands looking for reference pieces while designing their latest collections.