Rolling Loud, the festival brand (and now-global experience) founded by Matt Zingler and Tariq Cherif, has partnered with Urban Outfitters for a new limited edition merch collection designed by B2SS.
“I had to travel over the rainbow and through the galaxy just to bring you this glimpse of the future,” Gino Deronti, B2SS founder, said of the new 10-piece collection launching Thursday.
Indeed, the future is present throughout this range of pieces, which collectively mark the first such collaboration between Rolling Loud and Urban Outfitters. An aspirational idea of the year 2049 is imagined across graphic tees, sweat sets, bucket hats, and more.
In a joint statement shared Thursday, Zingler and Cherif said they “could not be more excited” to see this collaboration come to life.
“Rolling Loud strives to offer fans premium apparel that encapsulates hip hop lifestyle and goes beyond traditional concert merch,” the two co-founders and co-CEOs said. “Urban Outfitters gives us the opportunity to bring our designs and vision to brick and mortar locations across the US for the first time.”
Below, see a selection of lookbook imagery and products of the collection, which is available online and in select retail stores starting Thursday. Enhanced displays will also be available to peruse at the UO locations in Aventura Mall in Miami and the Lincoln Road location in Miami Beach. Additionally, those heading to this weekend’s Rolling Loud Miami festivities can shop pieces at the VIP tent.
The lineup for Rolling Loud Miami, which kicks off on Friday, was recently tweaked to include Kid Cudi has a headliner after the artist formerly known as Kanye West dropped out. See the full lineup for the three-day event below.
