LOEWE’s new flagship in the Beverly Hills area of Los Angeles is now open.
The Rodeo Drive space, which boasts a design based on creative director Jonathan Anderson’s Casa LOEWE concept, brings men’s and women’s ready-to-wear pieces together with a collection of art and pottery across 3,067 square feet. Taking charge in the larger design is the color blue, which leads the intended experience while serving as a nod to the oft-blue skies of a limitlessly beautiful California.
In addition to clothing and accessories from the luxury house, visitors to the newly opened Rode Drive flagship space will find themselves in the presence of a variety of art, including two pieces from Nairy Baghramian. Works from Paul Pfeiffer, Tomonari Hashimoto, Joanna Constantinidis, Domingos Tótora, Peter Voulkos, Axel Vervoordt, and more will also be housed within the Beverly Hills store.
In September, Loewe reopened its NYC flagship, which also follows the Casa LOEWE approach of bringing together the traditional retail experience and the curated sensibilities of an art gallery.
In April, Complex shouted out Loewe’s then-latest Paula’s Ibiza collection when highlighting a selection of the best style releases of the week. This year has also seen the brand partnering with the Swiss performance label On for a limited edition capsule, as well as launching a Studio Ghibli collaboration. The latter focused on the classic 2002 Hayao Miyazaki film Spirited Away and marked merely the latest such collab from the two, with My Neighbor Totoro having previously been given the Loewe treatment.
