Carhartt WIP Debuts Outdoor Campaign Shot By Emerging Photography Duo Lola & Pani

Carhartt WIP is back once again, showcasing its FW22 collection with a raw and evocative editorial lensed by London-based photography duo Lola & Pani.

carhartt wip fw22 editorial article lead
Publicist

All images via Lola & Pani

carhartt wip fw22 editorial article lead

Carhartt WIP is back once againshowcasing its Fall/Winter 2022 collection with a raw and evocative editorial lensed by rising London-based photography duo Lola & Pani

Shot in the rural plains of Southern England, the seasonal campaign explores themes of foraging and woodland exploration reminiscent of Lola & Pani’s previous documentary. Set against a backdrop of timber-filled mountaintops, garments featured include the Pond Sweater, a jacquard item knit from lambswool-blend yarn, and the Prentis Vest Liner, which is detailed with a new camouflage motif constructed in traditional woodland colours.

Elsewhere, the Active Cold Jacket—which sees a signature Carhartt WIP style updated with artificial down filling and a water-repellent, poly-cotton exterior—also catches the eye, while items such as the Kilda Jacket and Pant, as well as the Brody Sweat Pullover, rounds things out.

The Carhartt WIP FW22 collection featured throughout is available now from Carhartt WIP stores, carhartt-wip.com, and select retailers.

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