adidas Originals Unveils Campaign Narrating Its Cultural Impact

Highlighting the stories of the Superstar, Gazelle and Samba sneakers.

All images via adidas Originals

adidas Originals has revealed its latest brand platform, We Gave The World An Original, You Gave Us A Thousand Back, following its Spezial collab with Liam Gallagher.

Staring three of the German label’s most recognised silhouettes, the seasonal campaign tells the narrative of the past, present and future of the division and its influence on culture, from music and fashion to sports. Previewing the styles in a trio of videos, each film is accompanied by a set of stills shot by Chadwick Tyler which feature a selection of partners, collaborators and affiliated individuals who have played a important role in sharing the Trefoil’s story.

Directed by Will Dohrn, Gazelle navigates the speed of everyday life through the ages, while Samba, directed by Justyna Obasi, turns even the most insignificant of movements into a dance. Finally, Superstar, directed by Daniel Wolfe, showcases the brand’s relationship with global sporting legends.

Get a closer look at the stills in the shots below and head to the adidas Originals webstore to peep the videos in full.

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