A Timeline of Drake's History With Nike

From Drake's new Nike Hot Step to the various OVO x Jordan Brand collaborations, here is a timeline of his collaborative history with the brand.

Drake x Nike Collaboration Timeline
Complex Original

Image via Complex Original

Drake x Nike Collaboration Timeline

“It didn’t mean anything unless it had a Swoosh.”

This is what Nike meant to Drake while growing up. Since entering the spotlight back in 2009, he’s certainly made his love for the Swoosh known. He shouts out the brand in his lyrics. He regularly wears Nike tracksuits and Air Maxes when he’s on tour or moving around during his off time. And over the past decade he’s made various products with the company, which has culminated in NOCTA, his sub-label of apparel that includes bubble coats and sweatsuits with reflective trim. He’s even filmed a music video on the Nike campus in Beaverton. 

With Drake’s Hot Step sneaker finally hitting retailers today, take a look back at Drake’s long history with Nike. From OVO-branded Air Jordans to his NOCTA apparel line, check out a detailed look at the Drake x Nike collaborative history below.

OVO x Jordan Brand

White OVO Jordan 12

OVO x Jordan Brand (The Exclusives)

Drake OVO Air Jordan 8 Calipari Pack

Stripes Over Checks?

Drake Adidas Deerupt

Date: May 2018

Key Products: N/A

Pusha T spoiled it. Amid a heated back-and-forth between both rappers, Pusha T dropped his response to Drake’s “Duppy Freestyle'' titled “The Story of Adidon.” Roughly two minutes into the freestyle over Jay-Z’s “The Story of O.J.,” Push raps, “Adonis is ya son, and he deserves more than an Adidas press run.” The lyric alluded to Drake’s apparent Adidas line that was scheduled to be announced, Adidon, which was named after his then-yet-to-be-revealed son, Adonis. Obviously, the potential Adidas deal soured after the track’s release. Drake x Adidas never was. By August of that year, Drake was a proud member of the Swoosh once again, pledging his allegiance during his guest verse on Travis Scott’s now-diamond smash hit “Sicko Mode” by rapping, “Checks over stripes, that’s what I like.”

Drake Shows Off Custom OVO x Nike 'Scorpion' Jerseys

Nike Air Max Plus 'For Stage Use'

Drake Nike Air Max Plus

Nike Zoom Vomero 5

Nike Zoom Vomero 5 Drake

Air Jordan 4 'Raptors'

Air Jordan 4 Retro 'Raptors' AQ3816 056 (Pair)

Nike 2020 Forum

Nike 2020 Forum

'Only You Freestyle'

View this video on YouTube


Date: July 2020

Key Products: Black Nike "CLB" Hoodie

Whether you’re his biggest fan or biggest hater, Drake’s music will always get people talking. It’s a guarantee even if we know it’s coming. When it comes out of nowhere, it turns up the attention just a bit. That’s exactly what happened in July 2020 when the video for UK rapper Headie One’s “Only You Freestyle” dropped featuring a guest verse from The Boy. The verse was one of Drake’s best of the year, but the video also revealed some new merch as well. As the camera pans across a dimly lit garage filled with luxury cars, viewers get a glimpse at the black and yellow “CLB” hoodies everyone is wearing. This was the first time we got a real look at Drake’s Certified Lover Boy merch and the hoodie, which also came in grey, immediately had fans anticipating its release. 

'Laugh Now Cry Later'

View this video on YouTube


Date: August 2020

Key Products: "CLB" Hoodie, "CLB" pink heart puffer jacket

If “Only You Freestyle” was the preview, the “Laugh Now Cry Later” video was the main event. The video for the lead single off Certified Lover Boy featured Drake with his friends like Odell Beckham Jr., Kevin Durant, and comedian Druski, treating Nike’s campus in Beaverton, Oregon like a playground. Riding golf carts across the lawn, putting up shots in the gym with KD, jet skiing in Lake Nike, and filling dozens of bags at the Nike employee store, Drake and friends looked like they were having a blast. Along with the same “CLB” hoodies we saw before, Drake also rocked a pink bomber jacket covered in heart stitching that immediately got people talking. Is the video the greatest Nike ad ever? It’s certainly a contender. 

Nike 'Certified Lover Boy' Merch




Nike NOCTA Hot Step

The triple-white Nike Nocta Hot Step sneakers from Drake on feet

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