Image via Noah
While most eyes in the fashion world are laser-focused on all of the happenings of Paris Fashion Week, that doesn't mean that there aren't some solid releases taking place this week that are also worth paying attention to.
Popular New York streetwear brands Awake and Noah each have some new products launching. Awake has tapped into the performance runner trend through a collab with Asics, while Noah aims to aid in the fight against anti-abortion laws in America. Elsewhere, there are new collections from bodybuilding-inspired California brand Y,IWO, Surf Is Dead, and Better Gift Shop.
Japanese fashion fans will be pleased to see Y-3's Fall/Winter 2019 collection hitting retailers, as well as Kapital opening up a residency in New York City filled with exclusive goods.
Check out a detailed look at all of this week's best style releases below.
Y,IWO x Ric Drasin Collection
Release Date: Available now
Where to Buy It: yeahiworkout.com and Dover Street Market Los Angeles
Price: $79-$110
Y,IWO (aka Yeah, I Work Out) has collaborated with bodybuilder and the creator of the famous Gold's Gym logo Ric Drasin for a brand new collection of apparel. The collaboration is inspired by Muscle Beach in the '80s and resurrects graphics from Big Boy Clothing, the label Drasin operated during that era. Black and white T-shirts and nylon shorts have all been emblazoned with neon-colored illustrations of bodybuilders on the beach.
Awake NY x ASICS Collection
Release Date: June 20 (The Next Door Paris), June 22 (62 Kenmare St., New York, New York), and June 25 (awakenyclothing.com)
Where to Buy It: The Next Door Paris (June 20), 62 Kenmare St., New York, New York (June 22), and awakenyclothing.com (June 25)
Price: $50-$180
Angelo Baque's latest endeavor with Awake NY is a collaboration with ASICS. The centerpiece of the project is two colorways of the Gel-Kayano 5 360 with subtle Awake branding stamped at the lateral toe and heel. The footwear will be accompanied by matching hoodies and T-shirts with Awake script logos at the center of the chest and "The World is Yours" etched across the back in an Old English-style font.
Noah 'Pro-Choice' T-Shirt
Release Date: Available now (pre-order)
Where to Buy It: noahny.com
Price: $48
Noah is known for using its clothing to shed light on various political issues. For its latest design, the streetwear label has decided to focus on the battle for abortion rights taking place in states like Kentucky, Alabama, and Ohio. Noah makes its stance very clear, with a "Pro-Choice" graphic on the front and "Mind Your Business" written across the back. White and light-blue styles are currently available for pre-order, with proceeds going to the ACLU to aid in its fight against abortion restrictions.
Surf Is Dead 'Wave 8.0' Collection
Release Date: Available now
Where to Buy It: surfisdead.com
Price: $45-$88
Surf Is Dead returns with its "Wave 8.0" collection this week. The brightly colored drop features a plethora of new graphic T-shirts and hoodies alongside basic logo pieces. Some highlights include a black long-sleeve T-shirt covered in neon-green peace signs, a salmon T-shirt emblazoned with a graphic of a woman sunbathing by the Eiffel Tower, and a white hoodie sporting an airbush-styled "Cruel Summer" graphic.
Y-3 Fall/Winter 2019 Collection
Release Date: June 20
Where to Buy It: Y-3 flagship stores and y-3.com
Price: TBD
Yohji Yamamoto returns with his Fall/Winter 2019 collection for Y-3. The range boasts various pieces from Yamamoto and Y-3's '70s and '90s archives painted in the Japanese designer's signature black color palette. Standout pieces include a varsity jacket with "Yohji" written in white across the chest and a large Y-3 patch on the left sleeve, elongated track jackets with red logos, and various accessories, among them a sling bag and wool scarf. Headlining the footwear range are the '70-inspired Yuben Low and the more modern Kaiwa in a classic all-black look.
Better Gift Shop x Nick Atkins Collection
Release Date: Available now
Where to Buy It: Better Gift Shop and bettergiftshop.com
Price: $8-$500
Avi Gold's Better Gift Shop has linked up with artist Nick Atkins for a brand new collection. Colorful illustrations from Atkins cover graphic T-shirts, hoodies, beanies, and accessories. Two pieces definitely worth paying attention to are the yellow rugby shirt and various colors of the short pile fur coach jackets decorated with moth embroidery.
Kapital 180 the Store Residency
Release Date: Available now
Where to Buy It: 180 the Store (180 Duane St., New York)
Price: TBD
Kapital's residency at New York's 180 the Store is opening this week. The space will carry exclusive goods from the cult-favorite Japanese brand, like bespoke denim, bandanas, and socks. The obvious highlight will be the reversible kimono shirts covered in multicolored paisley print.