Noah, the brainchild of former Supreme creative director Brendon Babenzien, was originally founded in 2002 before it shuttered only five years later. Since making a comeback in 2015, following Babenzien’s departure from the box logo’d empire, Noah has remained at the forefront of New York streetwear. The brand focuses on niche areas of skate and surf culture, with its fair share of graphic T-shirts and hoodies, but blends these more casual offerings with traditional menswear pieces like rugby shirts and merino wool sweaters.
In the trying political climate of today, Noah is known for making statements and being transparent about its business practices. Taking a stance is ingrained into the fabric of streetwear, but there is arguably no brand doing it more consistently than Noah, or with such vigor. Special capsules have shed an important light on everything from forest fire prevention to human rights, with proceeds being donated to various nonprofits, including the American Civil Liberties Union and the Henry Street Settlement, an agency in the Lower East Side that provides social services to New Yorkers of all ages. How serious is Babenzien about his views? Ahead of the 2016 presidential election, he offered full refunds to Trump supporters who didn’t agree with the brand’s political leanings. Customers might come to Noah for some new threads, but they should always be prepared to support a little something extra in the process.