After a successful collaboration with the NFL last year, Bloomingdale's is now turning its eye to the basketball court by teaming up with the NBA for the 2015 All-Star Game.
Beginning this month, Bloomingdale's will set up 16 basketball-inspired pop-up shops at its stores across the country. The locations—59th Street and SoHo stores in New York City, as well as units in the New York suburbs, Florida, California, Pennsylvania, and Massachusetts—will offer fans retro-era jerseys, vintage graphic T-shirts, accessories from brands like Mitchell & Ness, Sportique, #BEENTRILL#, and Stance, and a special bomber jackets designed by Mark McNairy.
“We are always looking for new ways to engage with our fashion-forward fan base," Lisa Piken Koper, NBA vice president of licensing, told WWD. "[W]e felt the NBA shop-in-shop was the perfect opportunity to unite fashion and basketball as we celebrate the NBA All-Star Game’s return to the city."
Take a look at the All-Star gear that will be offered at the pop-up shops below. The 2015 NBA All-Star Game will take place at Madison Square Garden in NYC on Feb. 15.