Puma Officially Unveils Latest Ad Starring Rihanna (UPDATE)

Rihanna's Puma campaign gets a third ad.

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Complex Original

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UPDATE (9/11/15): Puma has shared the full video advertisement that Rihanna teased on her Instagram last week. 

The :30 second video features Rihanna talking about what she trains for while images of her motivations cover her body. "Why do I train?" she says. "I train to get stronger. To climb higher. To go further. To have the strength to cross oceans and realize my dreams on the other side." After the spoken word portion, the BadGal's single "Bitch Better Have My Money" comes in. Watch below. 

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UPDATE (8/31/15): Can’t get enough of the Rihanna x Puma ads? Neither can we, which is why were so stoked to see another video drop for the campaign.

Shared on RiRi’s Instagram account earlier this evening, the new black-and-white ad features the Puma creative director posing to the instrumentals of Bitch Better Have My Money, all the while decked out killer sportswear gear. The video concludes with the question “What Are You Training For?” followed by the “Forever Faster” slogan.

You can check out the ad below.


See original story from 8/26/15 below.

Rihanna's Puma campaign started rolling out to physical locations earlier this month, now the sportswear company has officially unveiled the third ad in the campaign.

In these ads, Rihanna rocks an assortment of Puma's stylish sportswear options, including layered shorts and sweatpants, and outerwear with only a sports bra underneath. As noted in the physical ads, the BadGal is rocking the Ignite XT's on her feet. The familiar "Forever Faster" slogan is reprised from previous ads. 

Rihanna and Puma have slowly been trickling these ads outs. This is only the third ad we've received since Rihanna joined Puma as creative director. We are still waiting for a look at the collaborative collection from these two, however, RiRi may have accidentally previewed one of the sneakers earlier this month.

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