South Korean multi-hyphenate B.I has partnered with Ojeito to deliver a pair of limited-edition go-bags in connection with his new album, Love or Loved.
Ojeito is known for its signature, highly functional go-bags, and B.I’s take on the company’s flagship product offers a distinct look that sets his collaboration apart. The drop will consist of a smaller version of the go-bag, and a larger design that benefits from detachable clasps and military-grade webbing.
“Sophistication within simplicity, to be able to express oneself without being overbearing is one of the most difficult things to do as a creative,” said B.I. “131 Collaborating with the execs at Ojeito and Arena Embroidery to design the multifunctional go bags was a perfect match in terms of our new rebrand initiative focusing on simplicity at the highest levels of quality. Working with ojeito who also collaborated with the likes of Futura Labs, Union LA, and Clot was the inception of my creative journey as a designer. I’ve always been a fan of Arena’s work ever since the pieces they created for Drake and Supreme, for them to be able to bring my vision to life was extremely exciting to see through the process of collaborating together.”
The collaboration between B.I, who formerly served as the frontman of boy band iKon, comes as the rapper-singer-songwriter-producer is making waves across TikTok with his latest single, “BTBT.” The song has benefitted from a dance challenge, and has amassed 284 million views on the platform.
Check out pictures of the two Ojeito and B.I go-bags below. The products will drop exclusively here on August 30, and will retail for $95 for the small bag and $175 for the large one.
