Alpha Industries Debuts Spring/Summer '22 Campaign Starring 070 Shake and the 070 Crew
Kanye collaborator 070 Shake, joined by her 070 Crew, stars in the new Spring/Summer 2022 campaign from Alpha Industries. Get a look at the pieces here.
Image via Alpha Industries
G.O.O.D. Music signee 070 Shake and her 070 Crew star in the new Spring/Summer 2022 campaign from Alpha Industries.
Joined by 070 Be-Heard and 070 Cine, the three showcase items the iconic jacket specialist has on the immediate horizon. Shot in the hills of Encino, California, the lookbook and accompanying campaign video show the 070 Crew enjoying themselves in pieces both modern and inspired by Alpha Industries’ roots in military wear.
“I was excited when Alpha Industries approached me to participate in their SS22 campaign for many reasons,” said 070 Shake. “It’s such an iconic brand that I would see growing up in New Jersey and always wanted. The bomber jacket with the red ribbon—everyone knew you had to keep that on. Going from something I wished for when I was younger to being part of the story—how could I say no?”
Pieces featured in the new collection include flight jackets, shirt jackets, t-shirts, fleece, and the brand’s renowned M65 military jacket. Prices range from $30 to $90, and items are available to purchase now.
070 Shake is set to release her second studio album, tentatively titled You Can’t Kill Me Because I Don’t Exist, this year. She shared the video for her recent NLE Choppa collab “Lose My Cool” in late 2021.
Check out more shots from Alpha Industries’ lookbook below.