It’s hard to argue that a singular streetwear brand has had a bigger decade than Supreme. James Jebbia’s brand started the 2010s as the most exclusive and desired lines among the niche streetwear community. By the end of 2019, Supreme’s box logo has become one of the most recognizable symbols in fashion. It’s not just an underground label for in-the-know New Yorkers and streetwear aficionados anymore. Your cousins with no style probably want a Supreme T-shirt. And thanks to its 2017 Louis Vuitton collaboration, and its high resale value, Supreme is now viewed as a luxury brand.
Obviously, the clothes are what keeps the machine going. The partnerships with brands like Nike and Stone Island came in bunches, and the brand’s logo found its way onto everything from pinball machines to literal bricks over the past 10 years. But Supreme’s decade is more than just product. Customers wanted pieces so bad they rioted in the streets for it. Its aforementioned work with LV represented the luxury world’s further acceptance of streetwear. The company was valued at a whopping $1 billion and Jebbia was not just the owner of a skate brand that also made clothes, he was legitimized as a fashion designer by the Council of Fashion Designers of America.
With 2019 coming to a close, we took at look at the biggest moments in Supreme’s timeline over the past decade. Check out all 15 moments below.