The Best Travis Scott 'ASTROWORLD' Merch, Ranked

Image via Complex Original

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There is a short list of celebrities who are able to say they’ve been plastered on a cereal box. Travis Scott is one of them. Probably the most obscure release to date, Scott released an extremely limited amount of Reese’s Puffs cereal boxes donning special artwork. A merch capsule exclusively released in France alongside the popular breakfast option. And a similar design randomly popped up at select Walmart and Publix locations in late August 2019, but the original cereal box is the clear favorite from the out of left field partnership. 

​​​​​​Average Sale Price: $132

There isn’t much to this hoodie that was available at various stops during the ASTROWORLD: Wish You Were Here tour, but a bright yellow hoodie is a nice change of pace from the usual black and white merch options offered up by musicians these days. It would have been amazing if the one-of-one yellow hoodie worn by Scott at the 2018 VMAs got a wider release for the public, but this will have to do. 

​​​​​​​​​Average Sale Price: $120

It feels like Virgil Abloh has collaborated with everybody at this point. He even has his own ASTROWORLD merch. The man behind Off-White created the “By a Thread” pocket T-shirt to help the 28-year old celebrate his third studio album. Abloh affiliation aside, fans will appreciate the details like the Travis Scott Rodeo action figure, a holy grail of sorts for Scott loyalists, hanging from the front pocket, and “Cactus Jack” Travis Scott x Air Jordan IV collaboration clearly visible on the toy’s feet. 

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The latest merch release from Travis and his team is also some of the best. Scott dropped off some celebratory designs for his recently-released Netflix documentary Look Mom I Can Fly. T-shirts and hoodies were up for grabs, but the coolest part was that fans could customize their order with various logos, colors, special illustrations, and even upload their own personal images to be printed on the back of the design. Unfortunately, I didn’t realize the latter was an option until after I already purchased my T-shirt, but the feature does provide some pretty cool possibilities to make something nobody else will be wearing in the mosh pit. 

​​​​​​​​​​​Average Sale Price: $121

Travis Scott loves Houston. ASTROWORLD is literally an ode to his favorite childhood amusement park in the Texas city. He also is a huge sports fan who is frequently seen courtside at the Toyota Center going absolutely insane while watching the Rockets play. So, it shouldn’t come as much of a shock that he dropped a New Era collab remixing the Houston Astros’ on-field fitted cap. The design came in three colors, but the obvious choice is the one in Scott’s signature color, brown. La Flame even got to toss out the first pitch at a ‘Stros game to celebrate the hat’s limited release.

​​​​​Average Sale Price: $93

This rainbow tie-dye number perfectly embodies the frenetic and infectious energy of Scott’s music and stage presence. If the multi-colored tie-dye wasn’t enough, there are skeletons, fire, rollercoasters, and a large smiley face emblazoned on the back of the T-shirt. Something this bold might not be for everyone, but it is a great design nonetheless.

​​​​​Average Sale Price: $119

When ASTROWORLD first released, Scott treated his fans to an insane amount of new merch that arrived in waves across a multi-day span. This “Put on a Happy Face” design highlighted by a large smiley face Earth on the front and a crudely sketched yin yang symbol on the back was one of the more desirable pieces. He frequently rocked the white version on stage at festivals, and Kylie Jenner even showed love to her man when she posted a photo of herself in the black colorway on Instagram.

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It felt like Travis Scott literally performed everywhere over the course of the past year. One thing Scott did, perhaps taking a page from mentor Kanye West’s playbook, is create exclusive items only available at specific locations. One of the best examples is this European exclusive design. It featured a black base with the left side of the T-shirt covered in rainbow tie-dye. The large back graphic of a dragonfly and flowers was a nice bonus.

​​​​​Average Sale Price: $239

One of the more simplistic pieces of Travis Scott merch is also one of the best to date. This black hoodie, which started a week long release of daily drops to celebrate the arrival of ASTROWORLD back in August 2018, is an essential for any La Flame fan. The multi-colored "ASTROWORLD" script is embroidered across the front, a very appreciated detail. The theme park-inspired phrase “Wish You Were Here” is screen printed across the entire back in bold white lettering as well. 

Average Sale Price: $125

Travis Scott has performed at the Grammys, during the Super Bowl Halftime show, and headlined countless festivals around the world since ASTROWORLD dropped last year, but true fans might argue that his biggest shows were the two at Madison Square Garden for his Wish You Were Here tour back in November. His one-of-a-kind live show experience sold out arguably the most iconic arena on the planet (twice). It only makes sense that the exclusive merch produced for the two shows is also the best of the Astroworld era–a take on the classic “I Love NY” graphic T-shirt complete with cacti, skeletons, and flames.