Meek Mill continues to prove that his portfolio consists of more than Rollies and Wraiths as it was announced that the rapper is now the latest corporate co-owner of Lids.
On Wednesday, Meek gave an exclusive interview with Business Insider in which he detailed his partnership with the sports apparel retailer. Not only did the rapper become part of the company's ownership team, but he will also head Lid's creative strategy. Meek tells BI that he wants to use his position as the creative strategist to further infuse hip-hop culture with the company.
"I would definitely love to involve our whole culture in Lids more," Meek explains. "Because, first thing we do in merchandise in hip-hop, we sell hats, we sell all types of things."
Meek will immediately enact this plan. In August, Meek will curate a line of limited edition hats that will be exclusively available at Lids.
Meek's career has been characterized by the friendships he's formed with other successful entrepreneurs. This is best characterized by his relationship with businessman Micheal Rubin. It was this connection that led Meek's partnership with Lids as Rubin is also a part of the company's ownership team. Along with Rubin, Meek finds inspiration in the business moves made by JAY-Z. During his interview, he details how Hov's accomplishments influence him to work just as hard.
"I've seen JAY-Z, and then I've watched other artists who came up around his time. He actually built something. He built businesses, and he built things that made him become the man who he is, that we could call a billionaire guy," he said. "That's why I'm working the way I'm working now to build a foundation for myself too."
