Paris Fashion Week men’s kicks off today, and you know what that means: Brands will present their latest collections; celebrities will sit front row; social media will be flooded with a ton of blurry photos and videos of models walking down the runway. Last season, Louis Vuitton, Dior Men, and Celine were the most anticipated shows, with new creative leads taking the helm at each respective fashion house (Virgil Abloh at LV, Kim Jones at Dior Men, and Hedi Slimane at Celine). That’s likely still the case this week—your second collection is just as important as your debut. But Paris Fashion Week isn’t just about the luxury fashion houses that have hundreds of thousands of dollars to put on a production at palaces.

Each season, newcomers try their hand at Paris Fashion Week either by doing traditional runway shows, presentations, or showroom appointments. No matter the venue, the goal is the same: to wow the editors, buyers, influencers, and celebrities in town. We put together a primer on the young talent to watch this week. From Casablanca to Rhude, here's how six rising brands are taking on Paris Fashion Week.