Starting today, Louis Vuitton is doing a traveling men's pop-up shop experience that will be running through March. The shops will be used to promote and sell the Italian fashion house's latest Spring/Summer 2018 collection, which takes inspiration from travel and exotic locations.
These pop-ups will be showcased at four cities across the country including Miami, Los Angeles, New York, and Honolulu. To further the travel theme, a VW Bus customized with tropical floral print will be trekking to each pop-up (except New York) and be temporarily parked outside of each location. The locations themselves will act as a retail spaces to sell LV's Spring/Summer 2018 collection along with exclusive product for each spot as well.
The overall theme also carries over to the clothing and accessories being offered for the upcoming season. The brand's classic monogram-printed leather goods are given a splash of color from a two-toned brown and blue design that will only be available at Miami and New York locations. Other pieces giving off the vacation vibes include lightweight, reflective Hawaiian shirts and even a Louis Vuitton surfboard sporting an all-over palm tree graphic and branding resembling a vintage Surf Style windbreaker. The collection is rounded off with garments like solid colored T-shirts, bomber jackets, and sweaters. Customers who purchase items from the pop-ups will be given a complimentary bumper sticker, with each city having its own unique design.
With this new experience, the company, led by creative director Kim Jones, looks to capitalize on the spotlight put back onto the brand with a new demographic thanks to its much talked about collaboration with streetwear giant Supreme.