British streetwear brand JEHU-CAL (pronounced Jeh-hu-cal) delivers a set of new visuals showcasing their recent apparel drop.

The brand was founded by Emay Enmokwu in the summer of 2016 during his first year of university, born from his admiration of t-shirts he couldn't afford. 

It is these humble beginnings that have led to the creation of Jehu-Cal at a lower price point, making the brand accessible to 'the kids that couldn't afford the cool clothes'. 

Fast forward to now and the brand offers various graphic tees, sweatshirts, hoodies, and a full cut and sew tracksuit inspired by 'Kill Bill', using the iconic yellow-black colourway of the movie.

Beyond this Emay looks to connect with his consumers, with a page on the site dedicated to memes, music his friends have released, and personalised product descriptions for better the shopping experience. 

Shop the brand now via their online store

All Images via Jehu-Cal