It's definitely going to be a happy holiday season for east coasters because OVO is launching a new flagship store in New York City.

The announcement comes a year after OVO opened a flagship location in Los Angeles, which was obviously met with a ridiculous line upon its grand opening. The NYC location will be the third brick-and-mortar shop for the brand following the launch of the L.A. location and the original Toronto location back in 2014

Watch the trailer for the new flagship in the video directed by Ben Solomon and produced by Angel Jonathan Rosa above. More details are coming, but the grand opening of the flagship store still has not been revealed. We will keep you posted as soon as new details become available so stay locked right here. You can also stay up to date through OVO's site here.