Morrissey Unveiled as the Star of Supreme’s Spring/Summer 2016 Campaign (UPDATE: He's Not Happy About It)
British musician Morrissey has been unveiled as the face of Supreme’s Spring/Summer 2016 Campaign.
Update (2/15/16) 2:45 p.m.: This looks to keep going back and forth, as Morrissey has once again posted a statement via True To You on this matter. Morrissey is now claiming he has never received any payment from Supreme for the shoot. He's also calling the shot "dreadful," saying it will not help Supreme in any way.
Sounds like Morrissey is unaware of the attention surrounding this campaign and the hype that's building up for this drop. It's pretty safe to say this will be one of the most coveted photo T-shirt releases in Supreme's recent past. Read Morrissey's latest statement below.
As a matter of fact, I do not have, do not want, nor do I need, any money from the company called Supreme.
Update (2/13/16) 7:45 p.m.: Supreme has now issued its own lengthy statement on this matter via their official Facebook page.
The statement explains that the photos were shot back in July of 2015, with Morrissey being fully aware of all the details of the shoot and campaign beforehand. Morrissey was unsatisfied with the final results, and refused to sign off on an approved image with no explanation. Instead, he suggested Supreme use a photo of his choice, which was eventually shared on Instagram by his nephew, and therefore no longer a viable option for the campaign.
The project was left in limbo, and despite numerous communication efforts by Supreme to set up a re-shoot or reach another type of agreement, Morrissey and his camp never responded. In true "F**k You, Pay Me" fashion, Supreme went ahead and ran with the images for the campaign anyway, as their first drop of the Spring/Summer 2016 season is set to hit stores next Thursday, Feb. 18. See the full statement below:
Update (2/13/16) 6:15 p.m.: It appears that Morrissey isn’t at all happy with his photo being used in association with Supreme and even brought in his lawyers to try and prevent it from being released.
In a statement provided to True To You, a Morrissey fan site, the singer/songwriter states his disdain for the photograph and denounces Supreme for their involvement with White Castle. Morrissey, an outspoken animal rights activist, claimed he wasn’t aware of the partnership when the photo shoot took place. See the full statement below:
“I apologize enormously for the enfeebled photograph of me issued this week by Supreme. The shot was taken in October 2015. I considered the photograph to be fit only for a medical encyclopedia and I pleaded with Supreme not to use it. This was before I learned that Supreme were sponsored in part by the beef sandwich pharaoh known as White Castle. Supreme were issued with a legal caution not to use the photograph and their fee would be returned. Evidently Supreme have ignored my lawyer. No safety within the corridors of law. Ugh. I offer excessive apologies for this association. Shame is indeed the name.”
See the original post below.
Posters featuring British musician Morrissey donning the iconic Supreme box logo began to pop up across the globe this week and now the collaboration appears to be confirmed. Supreme creative director Angelo Baque took to his Instagram to post a photo of the posters with the caption “I think I can retired now…El Fin.”
The singer and front man of the beloved ‘80s band The Smiths joins the ranks of Neil Young, Kate Moss and Lou Reed in collaborating with the New York brand. Based on past releases, the image is likely to appear on T-Shirts, stickers and potentially more. Fans shouldn’t have to wait long with first drop date of the season rumored to be Feb. 18.
No official post has been made by Supreme yet so stay tuned for a more formal announcement to follow.