Yesterday, Supreme unveiled its extensive Spring/Summer 2015 collection, and hidden in the hundreds of garments was a T-shirt featuring rock-and-roll icon Neil Young. Buried with the T-shirt was the news that the 69-year-old is the face of Supreme's ad campaign this season.
Much like the icons before him—Kate Moss, Kermit the Frog, and Lou Reed—Young stands in front of a stark white background with Supreme's iconic box logo tee on. The grumpy rocker perfectly captures the essence of Supreme's outsider status while still being one of the most legendary and established brands out.
Expect to see these images of Young plastered on posters all over New York City getting you geeked for this season's Supreme collection.
[via Supreme on Instagram]