When: Spring/summer 2009

Lou Reed's connection to Andy Warhol as the lead singer of The Velvet Underground (Warhol's collective's house band) alone gives him enough downtown cool to pose for a Supreme T-shirt. Throw in a photograph by Terry Richardson of the singer, plaster if all over New York City, and you have buzz that's intimidating to replicate. These shirts flew off the shelves as quick as the posters appeared.