On Wednesday, Diddy will launch a new fragrance called 3 AM at Macy’s in Herald Square. But before the big day, he released the product’s campaign video starring himself and topless Cassie.

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

Well, it definitely is sexy. You can check out the video, shot by famed director Nabil, above. Just don’t click play if you’re at work.