Supreme is no stranger to unexpected collaborations. Every season you will see anything from random sports equipment to add campaigns with the biggest starts in pop, rock, and rap, to skate decks featuring the work of blue chip artists. The brand also has a knack for high fashion pairings, like the Comme de Garçons Shirt collab from Spring/Summer 12, collections with the designer Adam Kimmel, and the A.P.C. collab from 2009, to name a few.

But nothing Supreme has done to date is of the magnitude of this latest announcement. For Spring/Summer 2013 there will be a custom "Fuck 'Em" Rolex Submariner. It's hard to imagine too many Supreme shoppers having the skrill to cop one, but no doubt they will come and go with the quickness. Check the images and watch the preview video HERE.