"It was our friend and partner in the UK, Michael Kopelman who came up with the idea of working with Laurence Passera. The two became acquainted through Laurence’s work with Dazed and Confused Magazine. For this particular project with us, Laurence worked alongside the one and only Nicola Formichetti who took on styling duties and Tomo Jidai working hair. Given free reign creatively, Passera and company worked on the shoot for a period of 6 months. Each photo was conceptualized and shot individually and his diligence is evident throughout. The end result was a series of visually striking photos that only Laurence could pull off."